Best & New Football Betting Sites: Top UK Bookmakers for 2026
Frank Monkhouse
Last updated 21 Jan 2026
If you’re looking for the best football betting sites UK gamblers can join today, you’ve arrived at the perfect page. Flashscore’s gambling expert Frank Monkhouse delivers everything you need to know in his easy-to-follow guide. There’s information on the new football betting sites, the most generous odds, standout promotions and more. In short, it’s your one-stop shop for gambling on the beautiful game.
Top Bookies for Football Betting - Full List
100%
Bet £10 get £30
- Claim a welcome bonus when you join.
- Registration is quick, easy and secure.
- Deposit and withdraw using a range of trusted methods.
1 day
100%
- Claim a welcome bonus when you join.
- Registration is quick, easy and secure.
- Deposit and withdraw using a range of trusted methods.
1 day
- Strong and trustworthy brand reputation.
- Generous welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
1 day
99%
- Strong and trustworthy brand reputation.
- Generous welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
1 day
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
1 - 3 days
98%
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
1 - 3 days
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
1 day
97%
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
1 day
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
1 - 3 days
96%
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
1 - 3 days
- SpreadEx’s sports spread betting.
- A variety of live streams are available regularly.
- Various promotions available.
95%
- SpreadEx’s sports spread betting.
- A variety of live streams are available regularly.
- Various promotions available.
- Large range of betting markets and competitive odds.
- Ongoing promotions and games.
- Enhanced places on horse racing for each-way bets.
0 - 5 days
94%
- Large range of betting markets and competitive odds.
- Ongoing promotions and games.
- Enhanced places on horse racing for each-way bets.
0 - 5 days
- Competitive odds and markets across football and horse racing.
- Ongoing and regular promotions.
- Several welcome bonuses to choose from.
2 - 10 days
93%
- Competitive odds and markets across football and horse racing.
- Ongoing and regular promotions.
- Several welcome bonuses to choose from.
2 - 10 days
- A welcome bonus for new customers.
- Ongoing promotions for existing bettors.
- A wide range of sports, competitions, and markets.
1 - 4 days
92%
- A welcome bonus for new customers.
- Ongoing promotions for existing bettors.
- A wide range of sports, competitions, and markets.
1 - 4 days
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
91%
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
91%
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
- All new players qualify for free bets.
- Gamble on a user-friendly website or modern mobile app.
- Bet on over 200 pre-match and live markets in every Premier League match.
1 - 5 days
90%
- All new players qualify for free bets.
- Gamble on a user-friendly website or modern mobile app.
- Bet on over 200 pre-match and live markets in every Premier League match.
1 - 5 days
88%
88%
- Free bet for new players.
- Bet pre-match or live.
- Cash out your bets on the website or mobile site.
1 day
85%
- Free bet for new players.
- Bet pre-match or live.
- Cash out your bets on the website or mobile site.
1 day
- Betfair offers a diverse range of betting markets across various sports.
- Betting exchange to bet against other members.
- Many deposit and withdrawal methods available.
1 - 5 days
85%
- Betfair offers a diverse range of betting markets across various sports.
- Betting exchange to bet against other members.
- Many deposit and withdrawal methods available.
1 - 5 days
- Free bet for new customers.
- Profit boosts for winning players.
- Free horse racing livestream.
1 - 3 days
84%
- Free bet for new customers.
- Profit boosts for winning players.
- Free horse racing livestream.
1 - 3 days
- Welcome bonus for new players.
- Generous odds on football and sports.
- Wide range of betting markets.
0 - 3 days
83%
- Welcome bonus for new players.
- Generous odds on football and sports.
- Wide range of betting markets.
0 - 3 days
- New customers qualify for a generous welcome bonus.
- Existing customers enjoy several recurring promotions.
- Securely deposit funds and withdraw winnings.
1 - 5 days
82%
- New customers qualify for a generous welcome bonus.
- Existing customers enjoy several recurring promotions.
- Securely deposit funds and withdraw winnings.
1 - 5 days
- Welcome bonus offered to all new players.
- Competitive odds on Premier League football.
- Betting available on a wide range of popular sports.
1 - 3 days
81%
- Welcome bonus offered to all new players.
- Competitive odds on Premier League football.
- Betting available on a wide range of popular sports.
1 - 3 days
- Large number of sports and specials covered.
- Wide range of sports live streamed.
- Regular Odds Boosts offered.
1 - 3 days
80%
- Large number of sports and specials covered.
- Wide range of sports live streamed.
- Regular Odds Boosts offered.
1 - 3 days
- Generous welcome bonus for new customers.
- Ongoing promotions for existing players.
- Fast and secure deposits and withdrawals.
1 - 3 days
79%
- Generous welcome bonus for new customers.
- Ongoing promotions for existing players.
- Fast and secure deposits and withdrawals.
1 - 3 days
- Comprehensive market offering.
- Insightful Blog and Bet Calculator.
- Regular prizes with free-to-enter competitions.
1 day
78%
- Comprehensive market offering.
- Insightful Blog and Bet Calculator.
- Regular prizes with free-to-enter competitions.
1 day
- Free bets for new players.
- Ongoing bonuses and promotions.
- Bet using your laptop or mobile.
1 day
77%
- Free bets for new players.
- Ongoing bonuses and promotions.
- Bet using your laptop or mobile.
1 day
Table of contents
- 1.Football Betting Tips and Strategies: How to Bet Smart on Football
- 2.Football Betting Site Licenses and Regulations
Football Bookmakers: Key Features Comparison
I’ll now reveal the best betting sites for football in the most important categories. Click the link to one or more to join and secure the welcome bonus free bet.
When searching for the best bookies for football, look no further than bet365. The UK-based sportsbook has the most generous odds, the widest range of markets, and an excellent welcome bonus for new customers. You can gamble on the Premier League and Championship now.
Bet365 Pros and Cons
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
- HQ-quality live stream of major sports.
- Bet Builder, in-play, live betting and other features.
- Certain payment methods don’t qualify for the bonus.
- The live stream doesn’t cover some sports.
| Overall rating | 98% |
|---|---|
Bonus Offers & Free Bets | 98% |
Usability, Look & Feel | 98% |
Mobile App | 97% |
Payment Methods | 97% |
Customer Service | 98% |
Licence & Security | 100% |
Rewards & Loyalty Program | 98% |
98%
It’s important to always get the best odds every time you gamble on football. From the list of online football betting sites, I recommend BetMGM. You’ll enjoy great odds and interesting markets on the top leagues, with BetMGM often boasting market best price.
BetMGM Pros and Cons
- Strong and trustworthy brand reputation.
- Generous welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
- A fast, responsive and secure mobile betting app.
- Ongoing bonuses for existing players.
- No telephone support.
- Doesn’t yet accept crypto deposits.
- May limit or ban some players.
| Overall rating | 99% |
|---|---|
Bonus Offers & Free Bets | 100% |
Usability, Look & Feel | 99% |
Mobile App | 99% |
Payment Methods | 98% |
Customer Service | 100% |
Licence & Security | 100% |
Rewards & Loyalty Program | 97% |
99%
The top football betting sites offer bonuses to new and existing customers. Check Ladbrokes now and you’ll find a welcome bonus, enhanced odds on the top leagues, profit boosts or cashback for accumulator backers, enhanced each way place terms and other delights.
Ladbrokes advantages and disadvantages
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
- Watch horse racing and sports on the live stream.
- Benefit from a long list of features, including live betting.
- Cash-out isn’t available on every bet.
- Some payment methods don’t qualify for the welcome bonus.
| Overall rating | 96% |
|---|---|
Bonus Offers & Free Bets | 95% |
Usability, Look & Feel | 96% |
Mobile App | 95% |
Payment Methods | 96% |
Customer Service | 96% |
Licence & Security | 98% |
Rewards & Loyalty Program | 95% |
96%
I make no apologies for returning to bet365. The app features on our list of the top 10 football betting sites, as it’s an all-rounder. As well as great odds, bonuses and markets, you can also watch games from the top football leagues and competitions on an HD-quality live stream.
Bet365 Pros and Cons
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
- HQ-quality live stream of major sports.
- Bet Builder, in-play, live betting and other features.
- Certain payment methods don’t qualify for the bonus.
- The live stream doesn’t cover some sports.
| Overall rating | 98% |
|---|---|
Bonus Offers & Free Bets | 98% |
Usability, Look & Feel | 98% |
Mobile App | 97% |
Payment Methods | 97% |
Customer Service | 98% |
Licence & Security | 100% |
Rewards & Loyalty Program | 98% |
98%
Betfred is one of the best football bookmakers due to its interesting accumulators. Wager on the cream of this weekend’s EPL, midweek action from the Champions League, games from the international stage and more. There’s match-winner, both teams to score and other coupons.
Betfred pros and cons
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
- No esports betting available.
- No loyalty programme for regular bettors.
| Overall rating | 97% |
|---|---|
Bonus Offers & Free Bets | 96% |
Usability, Look & Feel | 96% |
Mobile App | 97% |
Payment Methods | 97% |
Customer Service | 98% |
Licence & Security | 100% |
Rewards & Loyalty Program | 93% |
97%
If you enjoy gambling on a mix of the most popular leagues and more unique competitions, Unibet is worth a look. Wager on everything from the Premier League and Scottish Premiership, to La Liga, Bundesliga, Ligue 1, European Championships, and your favourites.
Unibet pros and cons
- Large number of sports and specials covered.
- Wide range of sports live streamed.
- Regular Odds Boosts offered.
- Fines relating to Responsible Gambling.
- Some niche odds not as great as other sportsbooks.
- Relatively basic customer service options are available.
| Overall rating | 80% |
|---|---|
Bonus Offers & Free Bets | 79% |
Usability, Look & Feel | 84% |
Mobile App | 83% |
Payment Methods | 78% |
Customer Service | 77% |
Licence & Security | 90% |
Rewards & Loyalty Program | 72% |
80%
Football Betting Tips and Strategies: How to Bet Smart on Football
Football betting at any of the sportsbooks mentioned in this article is fast-paced, unpredictable, and fun. You can get closer to the action than ever before by predicting the winner, calling the first scorer or wagering on how many goals will be scored in a match.
Beating the bookies takes more than simply picking your favourite team and setting your stake. To make reliable and consistent profits, you must be disciplined. Follow these points to improve your bets and ramp up your profits.
Get the best odds every time you gamble
Open an account with as many sportsbooks as possible, collecting the welcome bonuses. A good spread increases your chances of getting the top offer every time you wager on the beautiful game.
Study the stats
In almost two decades working in the gambling industry and a lifetime betting on football, I’ve learned one thing for sure. The more research you do, the better your bets will perform. Use Flashscore to study the stats, check the head-to-head form, and get updated league standings.
Create a staking plan
Regardless of which league you bet on or market you choose, it’s essential to have a staking plan and stick to it. Never adjust your stake to chase winners or respond to a winning streak. A good staking plan is often the difference between profit and loss.
Get the in-play value
It pays to bet with a bookmaker with a reliable football live stream. You can place your bets and watch the play on your mobile or laptop, looking for any hints, trends or clues. Watch the match and seize on any value available in the live betting odds. It’s a test of football knowledge and patience.
Spread the love
Flashscore and major bookmakers cover all major leagues from across Planet Football, and so must you. Many gamblers make the mistake of sticking with the Premier League or Champions League, but you’ll find the real value in less popular competitions, including the Italian Serie A.
Football Betting Site Licenses and Regulations
When searching for your next online bookmaker, you’ll find a long list of options. The problem is, each app promotes itself as the best in the business. There are also some dangerous, offshore, illegal and unlicensed betting apps around.
When choosing a bookie, your first check should be that they’re licensed and regulated. Look at the bottom of the homepage for the license information and number. A sportsbook should be licensed and regulated by the UK Gambling Commission. If it’s not or you’re having to search for it, my advice would be to move along.
You’ll be happy to learn that all bookmakers promoted on this page are legal and licensed.
Meet the Author
I have been involved in the gambling industry for almost 20 years, filling a number of important roles, from the trading floor to content editor. My previews and predictions lean heavily on the stats and trends to help readers identify the value and find winning bets. As a former professional boxer, I boast a unique insight into sports and enjoy covering the biggest events.
FAQ
What is the best betting site for football?
Choose any bookmaker on this page and bet with confidence.
What is the best betting app for football?
Personally, I’m a huge fan of the bet365 football betting app.
Which bookmaker has the best football odds?
BetMGM is notorious for offering better football odds than most other sportsbooks.
Is it possible to bet on football transfers?
Yes, most of the apps on this page offer football transfer betting under specials.
Is it worth it to bet on women’s football?
Yes, women’s football is competitive, unpredictable and offers great odds.
How does football handicap betting work?
The favourites in the match-betting market will start with a one-goal deficit and their opponents a one-goal head start.
How to win at football betting?
Study the statistics, browse the various markets, and adhere to a staking plan.
Is football betting profitable?
It can be when following the advice contained in this article.
