Setting the gold standard in sports storytelling
The Opta Forum, now in its 12th year, brings together elite executives from the media and content industries globally to explore the cutting-edge intersection of data, AI, and sports storytelling. As world leaders in sports statistics, Opta's decision to inaugurate this award and present it to Flashscore speaks volumes about the platform's groundbreaking approach to sports content.
"This award celebrates more than just our use of statistics - it recognises our commitment to changing how fans experience sports through meaningful insights," said Alan Záruba, chief digital content officer at Flashscore, who accepted the award at the New York ceremony.
Beyond the numbers: Crafting narratives that resonate
What distinguishes Flashscore in the crowded sports media landscape is its masterful conversion of comprehensive statistics into compelling content that informs and engages. By combining our extensive proprietary data collection with Opta's statistical resources, we identify emerging trends and transform them into narratives that enhance the fan experience.
The multimedia side of Flashscore exemplifies this strategy in action. For video previews, editors extract meaningful insights from Opta's statistical platforms, then creatively render them through graphic design tools into visually compelling graphics localised across multiple languages. These are further enhanced with AI-generated voiceovers, making complex data accessible and engaging.
Data-driven approach powers diverse content
• Transfer analysis that quantifies what makes players unique and in-demand
• Match previews enriched with statistical trends
• In-depth feature stories that illuminate the human elements behind the numbers
• Written and multimedia content enriched with graphics and data visualisations
• Evidence-based betting insights that go beyond hunches to provide readers with statistically-sound perspectives
The power of partnership
The award highlights the synergistic relationship between Flashscore's creative storytelling and Opta's statistical precision, a combination that has proven irresistible to sports enthusiasts seeking deeper engagement with their favourite sports.
Reflecting on this milestone achievement, Pavel Krbec, Flashscore CEO, concluded: "This recognition from Opta highlights exactly what inspires us every single day - transforming complex sports data into captivating stories that engage our global audience of over 100 million users. We're leading the way in revolutionising sports content, combining real-time results, in-depth analysis, and insightful storytelling that allows us to spread all the important sports information as it happens."