Who will win the race for the 2025/26 Serie A top scorer title? Lautaro Martínez leads the list of favourites, followed by Moise Kean, Jonathan David and Marcus Thuram. Dusan Vlahovic and Romelu Lukaku also remain hot names to watch. In this article, we analyse form, recent performance and the bookmaker odds to help you choose who to bet on.
This article contains affiliate links to advertisers. The analysis is our own. Gamble Aware 18+
We are now less than a month away from the kick-off of the 2025/26 Serie A season and teams are preparing their best men to take to the field. The summer training camps are in their final stages, the market is still hot, and the coaches are already studying the most effective solutions to get off on the right foot. Between new signings, old certainties and changes on the bench, it promises to be an intense and hard-fought season.
Among the most fascinating and difficult bets to place is the one on the Serie A top scorer (The Paolo Rossi Award). It is an antepost bet that requires intuition and knowledge: you have to consider the type of play of the teams, figure out which are more offensive or defensive, check the goalscorer history, and - a crucial detail - whether the player is also the designated penalty taker. The odds tend to favour the big strikers, but surprises are never lacking.
The list of favourites is also very competitive this year. Lautaro Martinez is the name at the top of the list, but Moise Kean, Jonathan David and Marcus Thuram are ready to do battle. Let's also not forget Dusan Vlahovic and Romelu Lukaku, who remain among the league's strikers to watch. For the top four favourites, we will analyse their form, recent performances and updated bookmaker odds.
Serie A top scorers' roll of honour: the latest winners
Before betting on the 2025/26 season, it may be useful to take a look at the history of Serie A's top scorers. Analysing who has won in past seasons allows us to identify trends, confirmations and outsiders ready to surprise.
2018/19 - Fabio Quagliarella (Sampdoria): 26 goals
2019/20 - Ciro Immobile (Lazio): 36 goals
2020/21 - Cristiano Ronaldo (Juventus): 29 goals
2021/22 - Ciro Immobile (Lazio): 27 goals
2022/23 - Victor Osimhen (Napoli): 26 goals
2023/24 - Lautaro Martinez (Inter Milan): 24 goals
2024/25 - Mateo Retegui (Atalanta): 25 goals
In recent years, the goalscorer ranking has been dominated by established strikers such as Immobile, Osimhen and Lautaro Martinez, while the real surprise of the 2024/25 season was Mateo Retegui, who won the top goalscorer accolade playing for Atalanta, whilst ranking as an outsider, defying all odds.
Serie A top scorer Lautaro Martinez betting odds
Lautaro Martínez is coming off a more than positive season on a personal level, ending with the title of Serie A 2023/24 top scorer thanks to 24 goals. Despite a complicated year for Inter, who missed out on both the Scudetto and the Champions League, the Argentine maintained his form in front of goal, confirming himself as the Nerazzurri's offensive leader.
The bookmakers' odds take this into account: Lautaro Martínez is down at 9/2 on bet365 to win the title of top scorer in Serie A 2025/26. This is one of the lowest odds available, confirming his role as favourite. The Inter captain has the ability to move within a proven system and reliability from the penalty spot, making Martínez a solid option for those betting on the goalscorer antepost.
Lautaro Martínez (Inter) - odds 9/2 at bet365
Serie A top scorer antepost odds: Moise Kean
Fiorentina's Moise Kean finished the 2024/25 season with 19 league goals, placing him second in the goalscoring charts behind Mateo Retegui (25 goals). Undoubtedly his best year so far, marked by continuity and decisiveness, has raised expectations for Kean for the 2025/26 season. Will he manage to do even better this year?
He is currently among the players most considered by antepost top scorer betting: Moise Kean is quoted at 11/2 on bet365 to win the Paolo Rossi Award. The competitive odds are a sign that bettors see him as a concrete option; excellent form, established regularity at Fiorentina and a central role in the offensive project.
Moise Kean (Fiorentina) - odds 11/2 at bet365
Serie A top scorer odds: Jonathan David among the favourites
Jonathan David signed with Juventus on 4 July 2025, arriving from Lille after five stellar seasons, scoring 109 goals with 30 assists in 232 appearances. In the last Ligue 1 season he scored 16 goals (23 in all competitions), confirming consistency and incisiveness. In his career, he has also won the 2019 Gold Cup and 2019/20 Belgian Jupiler League goalscoring charts.
It is therefore not surprising to find him quoted at 7/1 on bet365 for the top scorer title in the 2025/26 Serie A season. An interesting quote for a rising striker, now at the centre of Juventus' new offensive project. If the Bianconeri adopt a more vertical and proactive game, David could be one of the surprises of the season.
Jonathan David (Juventus) - odds 7/1 on bet365
Updated odds Marcus Thuram top scorer Serie A
Marcus Thuram is in his third season with Inter Milan. He arrived in July 2023 and finished the 2023/24 Serie A with 13 goals and 7 assists, contributing to the Nerazzurri's Scudetto. In the 2024/25 championship he raised his performance, scoring 14 goals in 32 appearances with 4 assists. Versatile, powerful and precise infront of goal, he is now a staple of the Nerazzurri's offensive department.
For the title of top scorer in Serie A 2025/26, Thuram is listed at 12/1 on bet365. An interesting quote for a reliable striker, well inserted in Inter's structure and able to guarantee goals consitently. If he maintains his physical condition and the club adopts an offensive game, he could be a bet to keep an eye on.
Marcus Thuram (Inter) - odds 12/1 on bet365
Serie A top scorer odds 2025/26
Here are the updated antepost odds for the 2025/26 Serie A top scorer title, available at bet365. You can bet on one of the favourite strikers or choose an underdog with higher odds, hoping for a breakthrough season.
Lautaro Martínez (Inter Milan) - 9/2 on bet365
Moise Kean (Fiorentina) - 11/2 on bet365
Jonathan David (Juventus) - 7/1 on bet365
Marcus Thuram (Inter Milan) - 12/1 on bet365
Dusan Vlahovic (Juventus) - 14/1 on bet365
Romelu Lukaku (Napoli) - 14/1 on bet365
Ademola Lookman (Atalanta) - 16/1 on bet365
Santiago Gimenez (AC Milan) - 16/1 on bet365
Gianluca Scamacca (Atalanta) - 18/1 on bet365
Evan Ferguson (Roma) - 20/1 on bet365
Odds courtesy of bet365. Correct at time of publication and subject to change.
Best bonuses for betting on Serie A 2025/2026
Want to bet on the next Serie A 2025/2026 top scorer? At Flashscore you will find a selection of the most advantageous bonuses: active promotions, exclusive offers and dedicated codes to get off to the best start with antepost bets.
The bookmaker recommended here is licensed by the Customs and Monopolies Agency (ADM). The game is prohibited for persons under 18 years of age and can cause addiction. Play responsibly.